Integrated MARKETING Consultants MARKETING ADVERTISING INTERACTIVE PROMOTION DIRECT MARKETING PUBLIC RELATIONS CRM "...the concept of marketing is naturally integrated. However, it is commonly integrated only from the view of the marketer, not from the view of the customer" ~~ Don Schultz		News Worth Noting... Digital Darwinism by Christopher Vollmer strategy+business Booz & Company In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. In 2007, Hewlett-Packard Company (HP) sponsored an online contest to design the skin of HP’s new special-edition entertainment laptop. The company promoted the contest selectively in 13 countries via the television, Web, and mobile channels of its media partner, MTV Networks. But word spread virally, and more than 8,500 entries poured in from 112 countries in just over a month. The contest site got more than 5 million hits, prompting HP to re-forecast sales to five times its original estimate. And it was “all because we opened the doors and allowed our customers to design our products,” says Mike Mendenhall, HP’s chief marketing officer. (Click to read more) Affiliations:		WHO WE ARE Richardson & Associates is a uniquely focused integrated marketing communications and business consultancy with a high degree of specialization in the services sector. Our mission is to help you build and maintain strategically based, high performance integrated marketing programs. By drawing on all possible sales and marketing disciplines and areas of expertise -- advertising, SEM, public relations, sales promotion and direct response/database marketing -- our approach addresses every available means to optimize your customer acquisition and retention metrics. We embrace an unbiased, platform agnostic perspective to both strategy and media, a highly disciplined orientation to return on investment and an uncommon arsenal of business, sales and marketing communications development skills. There is no doubt that the advance of broadband internet access and the proliferation of new media channels have dramatically shifted the way your consumers find information and make purchasing decisions. For the majority of businesses, a multi-channel, fully integrated marketing strategy has become an absolute necessity. But merely adding new media channels to your old marketing mix is not enough. Richardson & Associates is an idea geared to the complexities of today’s marketplace. Simply stated, the concept embraces the notion of ad hoc, functionally integrated teams of tactical specialists orchestrated by seasoned, broadly schooled sales and integrated marketing professionals. Experience a sound new vision in marketing communication services for your company: Dynamic senior level strategic thinking supported by tactically specialized, task-oriented implementation. Contact us today for a free initial consultation.

Integrated MARKETING Consultants

MARKETING

ADVERTISING

INTERACTIVE

PROMOTION

DIRECT MARKETING

PUBLIC RELATIONS

CRM

"...the concept of marketing is naturally integrated. However, it is commonly integrated only from the view of the marketer, not from the view of the customer"

~~ Don Schultz

News Worth Noting...

Digital

Darwinism

by Christopher Vollmer

strategy+business

Booz & Company

In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.

In 2007, Hewlett-Packard Company (HP) sponsored an online contest to design the skin of HP’s new special-edition entertainment laptop.

The company promoted the contest selectively in 13 countries via the television, Web, and mobile channels of its media partner, MTV Networks.

But word spread virally, and more than 8,500 entries poured in from 112 countries in just over a month. The contest site got more than 5 million hits, prompting HP to re-forecast sales to five times its original estimate.

And it was “all because we opened the doors and allowed our customers to design our products,” says Mike Mendenhall, HP’s chief marketing officer.

(Click to read more)

Affiliations:

WHO WE ARE

Richardson & Associates is a uniquely focused integrated marketing communications and business consultancy with a high degree of specialization in the services sector. Our mission is to help you build and maintain strategically based, high performance integrated marketing programs.

By drawing on all possible sales and marketing disciplines and areas of expertise -- advertising, SEM, public relations, sales promotion and direct response/database marketing -- our approach addresses every available means to optimize your customer acquisition and retention metrics.

We embrace an unbiased, platform agnostic perspective to both strategy and media, a highly disciplined orientation to return on investment and an uncommon arsenal of business, sales and marketing communications development skills.

There is no doubt that the advance of broadband internet access and the proliferation of new media channels have dramatically shifted the way your consumers find information and make purchasing decisions. For the majority of businesses, a multi-channel, fully integrated marketing strategy has become an absolute necessity. But merely adding new media channels to your old marketing mix is not enough.

Richardson & Associates is an idea geared to the complexities of today’s marketplace. Simply stated, the concept embraces the notion of ad hoc, functionally integrated teams of tactical specialists orchestrated by seasoned, broadly schooled sales and integrated marketing professionals.

Experience a sound new vision in marketing communication services for your company: Dynamic senior level strategic thinking supported by tactically specialized, task-oriented implementation.