Integrated MARKETING Consultants MARKETING STRATEGY ADVERTISING INTERACTIVE PROMOTION DIRECT MARKETING PUBLIC RELATIONS CRM "...the concept of marketing is naturally integrated. However, it is commonly integrated only from the view of the marketer, not from the view of the customer" ~~ Don Schultz		News Worth Noting... Integrated Marketing Top Issue on Sr. Marketers' Minds From: MarketingVOX Integrated marketing communications was ranked top priority among senior marketers for the second year in a row, according to the Association of National Advertisers. The findings come from a yearly survey conducted to help shape ANA's annual conference in October, reports MarketingCharts. The survey asked senior marketers to choose their top three issues from a comprehensive list and then rank by importance, from one to three. Of the 157 respondents, more marketers indicated greater concern about integrated marketing communications than any other issue. (Click to read more) Affiliations:		WHO WE ARE Richardson & Associates is a uniquely focused marketing communications and business consultancy with a high degree of specialization in the services sector. Our mission is to help you build and maintain strategically based, high performance integrated marketing programs. By drawing on all possible sales and marketing disciplines and areas of expertise -- advertising, SEM, public relations, sales promotion and direct response/database marketing -- our approach addresses every available means to optimize your customer acquisition and retention metrics. We embrace an unbiased, platform agnostic perspective to both strategy and media, a highly disciplined orientation to return on investment and an uncommon arsenal of business, sales and marketing communications development skills. There is no doubt that the advance of broadband internet access and the proliferation of new media channels have dramatically shifted the way your consumers find information and make purchasing decisions. For the majority of businesses, a multi-channel, fully integrated marketing strategy has become an absolute necessity. But merely adding new media channels to your old marketing mix is not enough. Richardson & Associates is an idea geared to the complexities of today’s marketplace. Simply stated, the concept embraces the notion of ad hoc, functionally integrated teams of tactical specialists orchestrated by seasoned, broadly schooled sales and integrated marketing professionals. Experience a sound new vision in marketing communication services for your company: Dynamic senior level strategic thinking supported by tactically specialized, task-oriented implementation.

Integrated MARKETING Consultants

MARKETING STRATEGY

ADVERTISING

INTERACTIVE

PROMOTION

DIRECT MARKETING

PUBLIC RELATIONS

CRM

"...the concept of marketing is naturally integrated. However, it is commonly integrated only from the view of the marketer, not from the view of the customer"

~~ Don Schultz

News Worth Noting...

Integrated Marketing Top Issue on Sr. Marketers' Minds

From: MarketingVOX

Integrated marketing communications was ranked top priority among senior marketers for the second year in a row, according to the Association of National Advertisers.

The findings come from a yearly survey conducted to help shape ANA's annual conference in October, reports MarketingCharts.

The survey asked senior marketers to choose their top three issues from a comprehensive list and then rank by importance, from one to three. Of the 157 respondents, more marketers indicated greater concern about integrated marketing communications than any other issue.

(Click to read more)

Affiliations:

WHO WE ARE

Richardson & Associates is a uniquely focused marketing communications and business consultancy with a high degree of specialization in the services sector. Our mission is to help you build and maintain strategically based, high performance integrated marketing programs.

By drawing on all possible sales and marketing disciplines and areas of expertise -- advertising, SEM, public relations, sales promotion and direct response/database marketing -- our approach addresses every available means to optimize your customer acquisition and retention metrics.

We embrace an unbiased, platform agnostic perspective to both strategy and media, a highly disciplined orientation to return on investment and an uncommon arsenal of business, sales and marketing communications development skills.

There is no doubt that the advance of broadband internet access and the proliferation of new media channels have dramatically shifted the way your consumers find information and make purchasing decisions. For the majority of businesses, a multi-channel, fully integrated marketing strategy has become an absolute necessity. But merely adding new media channels to your old marketing mix is not enough.

Richardson & Associates is an idea geared to the complexities of today’s marketplace. Simply stated, the concept embraces the notion of ad hoc, functionally integrated teams of tactical specialists orchestrated by seasoned, broadly schooled sales and integrated marketing professionals.

Experience a sound new vision in marketing communication services for your company: Dynamic senior level strategic thinking supported by tactically specialized, task-oriented implementation.