CORE COMPETENCIES

In today’s business climate, astute companies take advantage of a growing arsenal of tactical marketing options as a means of optimizing sales and profitability. At Richardson & Associates, our mandate is to first provide you with a functional strategic foundation capable of achieving and sustaining realistic business objectives. Once a strategy is proofed and mutually agreed upon, we establish a team of professionals whose integrated talents are formulated exclusively to meet you individual requirements.

STRATEGIC DEVELOPMENT

 * Marketing Planning * Market Analysis
* Competitive Analysis * Positioning
* Market Resource Allocation 

MARKETING COMMUNICATIONS

* Advertising * Sales Promotion
* Public Relations * Direct Marketing
* Special Events
* Corporate Identity Packages
* Graphic Design & Collateral

E-COMMERCE

* Web Development * Online Strategy Development
* Media Planning * Media Buying
* Campaign Management * Creative Development
* Search Engine Optimization * ROI Analysis

RELATIONSHIP MARKETING

 * Customer Retention * Affinity Programs
* Customer Optimization * Frequency Programs

MULTIMEDIA

 * Slide Presentations * Videos & Industrials
* CD Presentations

SALES DEVELOPMENT & REVENUE ENHANCEMENT

 * Sales Team Development * Selective Sales Guidelines
* Negotiation Skills * Account Management
* Presentations Skills * Revenue & Yield Management